First, this promotional truck will be touring around Ikebukuro, Shinjuku, Shibuya, Akihabara and other neighborhoods of Tokyo from 8/21/8/27.

The article says to pay close attention to the video and music!

Second, there will be a special mini-event held on release day (8/27) in Palette Town in Odaiba! The event will run from 19:00-19:30. The Blu-ray, DVD and Zetchou Daybreak CD single will all be for sale. There will be two special bromide sets:  A (shown above) and B, which is currently a secret. You must buy one of the products, first come-first served, starting at 18:00. And for 500 yen (+ tax), you can have some pizza Margherita.

The two fans shown below will be free to anyone who shows up, starting at 18:00, until they’re gone.